Case Study: Fil – Showcasing Authority Through a Coaching Mastermind
The Problem
Fil, a successful coach, needed to capture his mastermind event with high-quality production. His goal was to document the experience in a way that could showcase future coaching programs and provide him with marketing material to attract the right clients. The challenge? He didn’t have the time, tools, or production expertise to create polished photo and video content that reflected his vision, tone, and personal style.
Our Diagnosis
Fil was missing two key elements: professional-level content and the ability to execute it himself. Without high-quality visuals, his authority in the coaching space wasn’t being fully communicated online. This lack of documentation limited his ability to market effectively and connect with his ideal clients.
The Solution
We partnered with Fil to bring his vision to life. Our team traveled with him to Portugal, where his mastermind was held, and embedded ourselves into the experience. By staying close to the event, we were able to authentically capture its energy, the interactions, and the teaching moments. We focused on aligning with Fil’s tone and style, ensuring the photo and video content truly represented his brand. The deliverables included both polished marketing assets and authentic behind-the-scenes visuals—content he could use across ads, organic posts, and long-term branding efforts.
The Results
Fil walked away with a library of high-performing marketing material that authentically showcased his brand and positioned him as an authority in the coaching industry. The content not only elevated his professional image but also resonated deeply with his target audience. Prospective clients felt seen and connected to his message, which made it easier for them to understand his offer and step into his coaching programs. Overall, the project gave Fil both the polish and authenticity needed to stand out in a competitive space.