What is in a monthly video and social media retainer?

What does a retainer usually include?

It varies by agency, so get the list in writing. At Goose, the agency of record retainer includes:

• A monthly strategy and content plan
• Regular shoot days in our studio or on location
• Edited short-form video, photos and ad creative
• Posting and community management
• Meta ads management and testing
• A monthly results report and planning call

Brands that need more can add more shoot days and a video podcast or recurring show produced in our studio.

What changes the price?

• Shoot days: how often the team films each month, and where
• Channels: how many social accounts it plans, posts and manages
• Ads: how many ad accounts and campaigns it creates and manages
• A show: whether it produces a video podcast or recurring series

Is ad spend included?

At Goose, no. Ad spend is paid directly to Meta and is separate from our fee, so you always see exactly what goes into your ads. Ask any agency how it handles this, because it changes what the fee really covers.

What happens in the first month?

We get to know your business, plan the first round of content with you, shoot it and deliver edits within 10 business days. Then it goes live on your channels and in your ads.

How much of your time does it take?

Plan for a strategy call, the shoot itself and time to review edits. Our pre-production document tells your team exactly what to prepare.

When is a single project better than a retainer?

If you need one film, a launch or a single podcast season, start with a project. A retainer makes more sense once you post and advertise every month and want the same team watching the results and planning what comes next.

Common questions