Insights
Straight answers on video, social and ads
Short guides for owners and marketing leads who are deciding how to run their video and social.
What is a video and social agency of record?
A video and social agency of record is one outside team that acts as your main partner for video, social media and paid social ads. It plans and films the content, posts it, runs it as ads and reports on the results, usually on a monthly retainer, so you are not coordinating separate vendors.
Read the guideHow to choose a video production company in New Jersey
Choose a New Jersey video production company by checking four things: finished work in your industry, a turnaround it will put in writing, a clear plan before the shoot, and an answer for what happens to the video after it is delivered. Then get a price after a planning call, not before one.
Read the guideWhat is in a monthly video and social media retainer?
A monthly video and social media retainer usually covers planning, shoot days, edited content, posting and a results report. If ads are included, it also covers creating and managing them. Ad spend is normally separate from the fee, and the price depends on how much you shoot, post and advertise.
Read the guide
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