Insights
What is a video and social agency of record?
A video and social agency of record is one outside team that acts as your main partner for video, social media and paid social ads. It plans and films the content, posts it, runs it as ads and reports on the results, usually on a monthly retainer, so you are not coordinating separate vendors.
What does an agency of record handle?
The exact list varies by agency, so ask for it in writing. At Goose, an agency of record retainer covers:
- A monthly strategy and content plan
- Regular shoot days in our studio or on location
- Edited short-form video, photos and ad creative
- Posting and community management
- Meta ads management and testing
- A monthly results report and planning call
How is that different from hiring a production company?
A production company is usually hired one project at a time. It plans the shoot, delivers the files and the job is done. Someone else decides where the video goes, posts it and runs it as ads.
An agency of record stays on after the shoot. The people watching how an ad performs are the same people planning the next shoot, so when an ad wears out, they already know what to film next.
When does an agency of record make sense?
- You post and advertise every month
- You already spend on ads and need new creative regularly
- Your marketing lead spends too much time passing briefs between vendors
- You want one report that connects your content to your results
When is it the wrong fit?
If you only need occasional video, or you already have a strong in-house ad team that just needs footage, separate vendors or a single project can make more sense.
What should you ask before signing?
- What exactly is included each month?
- How fast do edits come back, and is that in writing?
- Who runs the ads, and who films the replacement when an ad wears out?
- What does the monthly report cover?
- Is ad spend included in the fee, or billed separately?
How does Goose Media Group do it?
Goose is a video, social and Meta ads team with its own studio in Nutley, New Jersey. We work with owners and heads of marketing at $10M–$50M companies in New York and New Jersey that already spend on ads and want one team to run their video and social.
Edits come back within 10 business days of a shoot, or your next invoice gets a credit. Retainers are quoted after a strategy call, and ad spend is billed separately.
Common questions
Is an agency of record the same as a retainer?
Not exactly. A retainer is how you pay. Agency of record describes the role: one team is your main partner and is accountable for the work and the results.
Does an agency of record replace an in-house marketing team?
Usually not. It often works alongside an owner or head of marketing, who sets the goals and approves the work while the agency plans, makes and runs it.
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(551) 795-2079
info@goosemediagroup.com
244 Chestnut St, Nutley, NJ